We want your visitors to be more engaged.


The internet is a big place. Our job is to keep users coming back to our clients again and again. Whether you want to transform consumer engagement, monetise your user base or just want to give your customers the best online experience you possibly can, IAT can help.

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What We Do

IAT is a technology company that specialises in creating and monetising vibrant online user bases.

We ensure our clients build fantastic consumer engagement through a combination of e-commerce, community building, rewards and customisable content.

Our technology is so far being used by national newspapers and global brands, where monthly traffic currently exceeds several million users.

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Who We Are

Founded in 2004, IAT is chaired and financed by serial entrepreneur Bryan Duffy, who has built from scratch several businesses in the last 10 years with a total market value of £100m.

The company is run by Matt Norbury (CEO and Founder), raising over £10m investment to date. Our friendly team has a wide range of skills, with key members of the management team (Tony Jeje) previously at Orange.

Meet the Team